Content Funnel Strategy
Parenting content can often feel overwhelming and difficult to navigate. And so, I partnered with Curious Neuron to build a clear, science-based content funnel that makes complex ideas approachable and actionable for parents. This work included a digital marketing audit, funnel mapping, SEO research, content optimization, social strategy, and email marketing to increase reach and engagement.
Reflections & Learnings
Working with Curious Neuron allowed me to merge data-driven strategy with empathetic storytelling, transforming complex neuroscience into content that busy parents could absorb and apply in their daily lives. Every post, carousel, and newsletter had to strike the right balance between science and simplicity, helping parents feel informed, not overwhelmed.
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KEY TAKEAWAYS:
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Simplifying science without losing substance
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Breaking down neuroscience into relatable insights required distilling research into plain language while maintaining accuracy. It reinforced my strength in translating complexity into clarity - a skill rooted in my pharmaceutical regulatory background.
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Building a connected content funnel
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Linking the podcast, social media, and newsletter taught me to design content systems that move audiences seamlessly through discovery, trust, and engagement. Strategy here meant orchestration - ensuring each piece supported the next.
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Designing content that meets the audience where they are
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Understanding audience psychology (i.e., parents) shaped every creative choice. Each piece needed to feel gentle, relatable, and genuinely useful, offering guidance that fits naturally into everyday life, without adding overwhelm.
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