My PORTFOLIO

Where Strategy Meets Storytelling

Every project here reflects how I approach digital marketing: clear thinking, thoughtful strategy, and storytelling that leads to real results. You’ll find client work, curated social content, and reflections that shaped my thinking along the way. My goal is to show not just what I created, but how I think, learn, and build marketing that feels intentional and aligned.

Content Funnel Strategy for a Parenting Brand

Built a cross-platform funnel connecting podcast, social media, and email channels to nurture deeper audience engagement through science-backed storytelling and clear calls to action.

Google Ads Campaign for a Luxury Fashion Brand

Designed a two-month, data-driven campaign case study with the goal of boosting visibility and online sales while maintaining the brand’s refined and sustainable identity and testing creative variations for performance insights.

Social Media Strategy

Showcase

A curated selection of my social media strategy work, including an insights-driven audit for a food content creator and high-impact pinned posts developed for a life & career coach. Each project focuses on clarity, audience alignment, and thoughtful storytelling.