ASK Physio

Pelvic health is personal and often deeply stigmatized. For this case study, I developed a digital marketing strategy for ASK Physiotherapy to create a safe, inclusive, and approachable online presence. The work included a social media audit & strategy, content pillars, content calendar brand voice development, campaign ideation, and sample post creation to increase audience engagement, brand awareness, and community interaction.

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Reflections & Learnings

Working on this case study challenged me to merge empathy with strategy — translating a deeply personal, often taboo topic into content that felt safe, inclusive, and empowering.

KEY TAKEAWAYS:

Balancing sensitivity and storytelling
- Telling ASK Physio’s story required care — choosing language and visuals that could educate without overwhelming, and speak to all genders without exclusion. It reminded me that great health communication sits at the intersection of compassion and clarity.

Content works best as a connected story
- Developing content pillars, campaigns, and a calendar helped me think beyond one-off posts. Every piece had to connect back to a larger narrative — one that educated, reassured, and empowered audiences to seek help when needed.

Trust is the foundation of health & wellness marketing
- In such a vulnerable niche, tone mattered as much as accuracy. Every word, image, and caption needed to feel credible, compassionate, and empowering — because trust is what turns awareness into connection.