My STORY: How I Found My Way to Digital Marketing in My 30s

I grew up moving around a lot — three different countries in just four years of high school.

When you’re constantly adjusting to new places, you learn how to observe quickly. You notice how people communicate, what’s said out loud, and what’s left unsaid. You learn to read rooms, adapt your language, and listen before you speak.

Those experiences still shape how I work today — how I listen to clients, how I translate complexity, and how intentional I am about communication.

Corporate Pharma, Project Management & Doing Everything “Right”

Before digital marketing, I spent over a decade working in corporate pharma.

I moved through eight different companies, led complex, highly regulated projects, and worked at the intersection of science, business, and communication as a project manager.

My role was often around building actionable strategies for complex projects — aligning stakeholders, building processes, and translating technical information for different audiences.

I was good at what I did.

But over time, I felt increasingly disconnected from the end result.

It started to feel like I was executing well… without feeling connected to why it mattered.

Burning Out (Twice) & Asking Hard Questions

I had "thriving successful career" on paper and a stable income, and so I really wanted to make it work out. But eventually, after 7 companies, I burnt out.

I took time to recover, went back to a less demanding role — and eventually, 8 companies in, burnt out again.

That second burnout forced me to confront something uncomfortable, probably something I knew all along, but I was avoiding it:

Even when I was good at my job — and even when the workload was manageable — if I wasn’t connected to the work, there was nothing I could do to make it sustainable for me.

No amount of optimization, role changes, or “waiting it out” could fix that disconnect.

I could change teams.

I could change companies.

I could take on less demanding roles.

But without a real connection to the work itself, it always led back to the same place.

That was the moment I stopped asking how to make it work — and started asking whether it was time for a fresh start.

Why I Switched to Digital Marketing

I didn’t leave corporate to chase an overnight success story.

I left because I wanted work that felt connected to real people.

Digital marketing was the first space where things clicked — a mix of strategy, structure, systems, creativity, and communication.

I still get to:

• think strategically

• work with data

• build systems and processes

But now I also get to care deeply about tone, clarity, and how things land with actual humans — and see the impact of the work directly.

That combination finally felt aligned.

So I went back to school, retrained, and started freelancing.

Why I Choose Small Businesses (And Not Corporate)

I’ve done corporate.

And I’ve intentionally chosen not to work with corporate clients anymore.

Today, I work with small businesses and entrepreneurs because this is where the work feels meaningful to me.

Small businesses are the heart of our economy — built by people who care deeply about what they do, often while carrying a lot on their shoulders.

Running the backend of the business.

Serving clients.

Making a thousand decisions a day.

And marketing yourself & you brand constantly. All at once.

It's a lot.

My focus is not to just add numbers to my client roster or hand clients a one-size-fits-all marketing plan.

I want to work closely with you — and help you build a strategy that actually works around your time and resources and supports your business goals in a measurable way.

What I Bring to Your Marketing

The Digital Marketing world (especially with AI) is changing constantly (sometimes daily) — and I know how overwhelming that can feel when you’re already busy.

That's where I come in with:

• up-to-date knowledge (not strategies that worked five years ago)

• a systems-first mindset from years of project management

• a focus on efficiency, clarity, and sustainability

My goal is to help you build a simple, realistic marketing system that:

• fits into your schedule

• evolves as your business grows

• doesn’t consume your entire day

So your marketing supports your business — and doesn't compete with it.

LIFE With Less Noise

Outside of work, I prefer life with less noise too.

I love travel. I’m an introvert. I do my best thinking in quieter, slower spaces. I’m also a dog mom — which means long walks, slower mornings, and appreciating small moments.

I value honest conversations, clear thinking, and keeping things real — both in how I work and how I show up.

If this way of thinking resonates with you — calm, intentional, focused on real value instead of constant noise — we’ll probably work well together.

Ready to Talk?

If you’re looking for quick hacks, overnight growth, or someone to promise you 30k followers in 30 days — this likely isn’t the right fit.

But if you’re looking to build an honest, intentional online presence with a system you can actually sustain long-term, I’d love to connect.

Book a Discovery Call today